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Digital Marketing News and Tips

Is your marketing safe for the future of your business?

Is your marketing safe for the future of your business?

Where should a business focus marketing spend? Longer-term brand building, or more immediate performance marketing and conversions? The answer to this is that investment should be made throughout the entire funnel. All too often, small business owners concentrate on...

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What is Direct Marketing?

What is Direct Marketing?

Direct marketing is dead. Really? We've been hearing that for years, and the threat that digital will see the extinction of some elements of the marketing mix forever. But Direct Marketing? Let's be clear about what we actually mean by direct...

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Are you forgetting your VIPs?

Are you forgetting your VIPs?

We are all guilty of not appreciating what is around us enough. The human mind tends to focus on new and more exciting things and people, forgetting what is right under our noses. This can also happen far too often in organisations too. Businesses...

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