Huge boosts in sales provide secure future for Active Silver

£250k Facebook ad purchase revenue

10k purchases

55% Facebook ad revenue as % of all sales

about the client

Active Silver is a family-run business which sells natural skin and healthcare products direct to consumers.

2020 Highlights:

  • £250k Facebook ad purchase revenue
  • 14.0 average return on ad spend
  • 55% Facebook ad revenue as % of all sales
  • 10k purchases
SCB Digital case study for Active Silver

the challenge

To increase revenue through social advertising

Active Silver was growing organically and gaining a good reputation selling direct and on Amazon but, it was ready to scale.

Owner Lucy Roberts recognised Facebook advertising offered incredible opportunities to expand the brand’s reach but struggled to get results she wanted.

‘Like so many small business owners I tried to do Facebook ads myself – I’d even done a course,’ says Lucy. ‘But there’s a real skill to doing it well.

‘I already had so much going on running my business, I knew I was better getting an expert in to help us.’


SCB Digital case study for Active Silver

The solution

To create an ad strategy to find and engage new customers.

SCB Digital’s founder Sarah, developed a comprehensive ad strategy –  deployed across Facebook and Instagram – to reach new audiences, drive awareness and grow sales.

She also provided marketing strategy support to focus business activity around all sales channels and increase lifetime customer value.

‘Sarah is completely committed to growing our company,’ says Lucy. ‘We have a conversation and she’ll just get it done. It’s one less thing for me to have to be actively involved in.’

SCB Digital case study Active Silver

The result

A huge boost to sales and staff confidence.

‘The uplift in sales has had a positive impact on everyone who works for us,’ says Lucy.

‘We’re getting through product like you wouldn’t believe, and we’ve had to increase everyone’s hours, which we can afford now because the revenue is coming in.

‘This has given the team real confidence in us as a business, they can see the growth in front of their eyes. They get a buzz out of it.

‘On a personal note, it’s a huge relief to know the job is being done brilliantly and I don’t have to worry about the sales as much – it’s seamless.’


‘Sarah’s knowledge across all digital marketing platforms and ability to analyse the data, has enabled her to inform and guide our overall digital marketing strategy to get the best results.

As a business owner, this is fantastic as it’s one less thing for me to worry about. I know we are in safe hands.

Lucy Roberts

Founder and MD, Active Silver