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500+ new client enquiries for Proback chiropractor clinic

500+ New patient enquiries

15,500 Website page visits

£31 Cost per new patient (avg lifetime cost £250)

about the client

Proback Surbiton is a chiropractic clinic offering state of the art techniques to diagnose and treat back pain.

2019 Highlights:

  • 500+ New patient enquiries
  • £31 Cost per new patient (average lifetime treatment cost £250)
  • 15,500 Website page visits
  • £0.68 Avg cost per web visit
SCB Digital case study for Proback

the challenge

To generate new customer enquiries with Facebook ads.

The Proback Clinic had previously worked with an agency to run Facebook ads but the results were less than impressive.

‘We knew that advertising on Facebook was a key opportunity for new patients in the clinic, and we’d scaled up our advertising significantly over previous months, working with an agency,’ says clinic director David Brown.

‘However, I quickly realised the agency didn’t have a clue what the numbers or metrics meant, and they didn’t address my questions to find out either.’

SCB Digital case study for Proback

The solution

To use Facebook geo-targetting & Google ads to generate new patient enquiries.

SCB Digital’s founder Sarah, worked with Proback to create an engaging lead generation campaign across Facebook and Google.

Using Facebook’s detailed location targeting Sarah was able to build brand awareness to dramatically increase enquiries and footfall to the practice.

‘When we met, Sarah talked about funnels and hot and cold leads,’ says David. ‘It was clear she knew her stuff.’

‘She made more sense in five minutes than the agency did in a good hour or two. There were tactics, there was a plan. ‘

SCB Digital Case Study Proback

The result

544 new patient enquiries and 15.5k website visits.

‘I have a lot of faith that we’re going to hit some good times in the clinic and I’m starting to think about expansions,’ says David.

‘However, the biggest thing is that Sarah’s taken the load and the pressure off my shoulders. I don’t have to worry about where new patients are coming from anymore.’

It’s nice to finally have found someone as professional as Sarah. She has our full confidence.

Now she has our full confidence we are very much looking forward to backing her this year, increasing our budget & making a big push into digital marketing.’

David Brown

Clinic Director, Proback