Marketing Planning

When your marketing plan lacks clarity it’s almost impossible to achieve your business goals.

In fact, if revenue growth is your number one priority this year, a clear strategy, which looks at all aspects of your business, is essential.

I’ll work with you and your team to create a bold but achievable bespoke marketing communications plan to drive your business forward.

SCB Digital Sarah Badcock

How it works


Week 1: I’ll meet with you and key members of the team to understand your goals and objectives


Weeks 2-3: I’ll carry out detailed customer and competitor analysis and look at your existing marketing activity


Week 4-5: We’ll review the first draft of your plan and discuss tactics, budget, strategy and resources


Week 6: I’ll present the final strategy and discuss next steps. We’ll arrange a follow-up review 6-8 weeks later.

‘Sarah put together, and helped us to implement, a full marketing plan for the business. We are now in a much stronger position to communicate with our clients. Sarah is creative and dynamic and I’d recommend her to anyone considering improving their marketing.”

Tim Terry


Frequently Asked Questions


How much does it cost?

From £5k. This is a set package which takes six weeks to deliver.


How will I put the plan into action?

I’ll work closely with you and your team to provide the support you need. I’ll make sure everyone is confident about implementing the plan and achieving your goals.


Wouldn’t it be easier to outsource to an agency?

Outsourcing to an agency is an option but, when you take charge of your own marketing, you’re in control of your long-term success.

By owning the process and investing in your team’s marketing skills you’re investing in the continued growth and success of your business.

I knew I needed to be more strategic about my marketing and several other connections had recommended her, so I knew she had the skills I needed. 

Sarah worked with me to create a full Marketing strategy for my business, up to this point I’ve just been all about tactics, tactics, tactics and Sarah has helped me tie up what I do in a much better way, and far more inclusive of my customer’s journey.

We’re already making changes to some of our offerings, the way we communicate and what we say to our clients and prospects because of Sarah’s interventions. 

In the last week alone I’ve won/converted 3 proposals and this is higher than usual. Is it because of Sarah’s pure marketing genius? Probably.

Has she helped me step into a more strategic vision of what I want my business to be communicating to the world? Definitely. 

Sarah’s no-nonsense, practical and strategic approach is enviable and I’m so glad I got to work with her. I think I might just be calling her again for more very soon…

Elaine Gosden, Learning and Development Consultant